/* LPs de audiência — nutricionistas & influenciadores (mesma paleta Mata Sede) */

.lp-audience {
  --audience-radius: 1.25rem;
}

/* ── Hero audiência ── */
.hero-audience {
  padding: clamp(2.5rem, 6vw, 4rem) 0 clamp(3rem, 8vw, 5rem);
  overflow: hidden;
}

.hero-audience__grid {
  display: grid;
  gap: 2.5rem;
  align-items: center;
}

@media (min-width: 900px) {
  .hero-audience__grid {
    grid-template-columns: 1fr 1fr;
    gap: 3rem;
  }
}

.hero-audience__eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  margin-bottom: 1rem;
  padding: 0.4rem 0.85rem;
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  border-radius: var(--radius-full);
  background: rgba(255, 255, 255, 0.2);
  color: #fff;
  border: 1px solid rgba(255, 255, 255, 0.28);
}

.hero-audience__title {
  margin: 0 0 1rem;
  font-size: clamp(1.85rem, 4.5vw, 2.75rem);
  font-weight: 800;
  line-height: 1.12;
  letter-spacing: -0.02em;
}

.hero-audience__lead {
  margin: 0 0 1.5rem;
  font-size: 1.0625rem;
  line-height: 1.65;
  color: rgba(255, 255, 255, 0.96);
  max-width: 34rem;
}

.hero-audience__chips {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 0.65rem;
  margin: 1.75rem 0 0;
  padding: 0;
  list-style: none;
}

@media (min-width: 520px) {
  .hero-audience__chips {
    gap: 0.75rem;
  }
}

.hero-audience__chip {
  display: flex;
  align-items: center;
  gap: 0.65rem;
  min-height: 3.25rem;
  padding: 0.7rem 0.85rem;
  font-size: 0.8125rem;
  font-weight: 700;
  line-height: 1.25;
  color: var(--color-primary-dark);
  border-radius: 0.9rem;
  background: rgba(255, 255, 255, 0.97);
  border: 1px solid rgba(255, 255, 255, 0.65);
  box-shadow: 0 6px 20px rgba(0, 24, 36, 0.2);
}

.hero-audience__chip-icon {
  flex-shrink: 0;
  display: flex;
  align-items: center;
  justify-content: center;
  width: 2.1rem;
  height: 2.1rem;
  border-radius: 0.6rem;
}

.hero-audience__chip-icon svg {
  width: 1.05rem;
  height: 1.05rem;
}

.hero-audience__chip-icon--green {
  background: rgba(130, 177, 85, 0.22);
  color: var(--brand-green-dark);
}

.hero-audience__chip-icon--teal {
  background: rgba(0, 66, 90, 0.12);
  color: var(--brand-teal);
}

.hero-audience__chip-icon--orange {
  background: rgba(249, 157, 28, 0.2);
  color: var(--brand-orange-dark);
}

.hero-audience__chip-text {
  display: block;
}

.lp-audience--nutri .hero-audience {
  background: #021018;
  color: #fff;
}

/* ── Hero nutri (moderno) ── */
.lp-audience--nutri .hero-audience.hero-nutri {
  position: relative;
  padding: clamp(2rem, 5vw, 3.5rem) 0 clamp(3rem, 7vw, 4.5rem);
  isolation: isolate;
  overflow: hidden;
}

.hero-nutri__bg {
  position: absolute;
  inset: 0;
  overflow: hidden;
  pointer-events: none;
  z-index: 0;
}

.hero-nutri__orb {
  position: absolute;
  border-radius: 50%;
  filter: blur(70px);
  opacity: 0.55;
}

.hero-nutri__orb--teal {
  width: min(75vw, 32rem);
  height: min(75vw, 32rem);
  top: -15%;
  left: -10%;
  background: rgba(0, 100, 130, 0.8);
}

.hero-nutri__orb--green {
  width: min(50vw, 20rem);
  height: min(50vw, 20rem);
  bottom: 0;
  right: -5%;
  background: rgba(130, 177, 85, 0.45);
}

.hero-nutri__orb--mint {
  width: min(40vw, 16rem);
  height: min(40vw, 16rem);
  top: 40%;
  right: 30%;
  background: rgba(0, 66, 90, 0.55);
}

.hero-nutri__grid-lines {
  position: absolute;
  inset: 0;
  opacity: 0.04;
  background-image:
    linear-gradient(rgba(255, 255, 255, 0.6) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255, 255, 255, 0.6) 1px, transparent 1px);
  background-size: 3rem 3rem;
  mask-image: radial-gradient(ellipse 80% 70% at 50% 40%, #000 20%, transparent 75%);
}

.hero-nutri__inner {
  position: relative;
  z-index: 1;
  display: grid;
  gap: 2.5rem;
  align-items: center;
}

@media (min-width: 900px) {
  .hero-nutri__inner {
    grid-template-columns: 1.05fr 0.95fr;
    gap: clamp(2rem, 4vw, 3.5rem);
  }
}

.hero-nutri__copy {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  max-width: 36rem;
}

.hero-nutri__badge {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  margin: 0 0 1.1rem;
  padding: 0.45rem 0.9rem 0.45rem 0.65rem;
  font-size: 0.6875rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: #fff;
  border-radius: var(--radius-full);
  background: rgba(255, 255, 255, 0.08);
  border: 1px solid rgba(255, 255, 255, 0.16);
  backdrop-filter: blur(10px);
}

.hero-nutri__badge-pulse {
  width: 0.5rem;
  height: 0.5rem;
  border-radius: 50%;
  background: var(--brand-green);
  box-shadow: 0 0 0 0 rgba(130, 177, 85, 0.65);
  animation: hero-nutri-pulse 2s ease-out infinite;
}

@keyframes hero-nutri-pulse {
  0% {
    box-shadow: 0 0 0 0 rgba(130, 177, 85, 0.55);
  }
  70% {
    box-shadow: 0 0 0 8px rgba(130, 177, 85, 0);
  }
  100% {
    box-shadow: 0 0 0 0 rgba(130, 177, 85, 0);
  }
}

.hero-nutri__title {
  margin: 0 0 1rem;
  font-size: clamp(2.1rem, 6vw, 3.35rem);
  font-weight: 800;
  line-height: 1.06;
  letter-spacing: -0.03em;
  color: #fff;
}

.hero-nutri__title-accent {
  display: inline-block;
  background: linear-gradient(120deg, #e8f5e0 0%, #82b155 50%, #fff3d6 100%);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}

.hero-nutri__lead {
  margin: 0;
  font-size: clamp(1rem, 2.2vw, 1.125rem);
  line-height: 1.65;
  color: rgba(255, 255, 255, 0.88);
}

.hero-nutri__actions {
  margin-top: 1.5rem;
  width: 100%;
}

.hero-nutri__cta {
  width: 100%;
  justify-content: center;
  box-shadow: 0 12px 32px rgba(37, 211, 102, 0.35);
}

@media (min-width: 480px) {
  .hero-nutri__cta {
    width: auto;
  }
}

.hero-nutri__cta-hint {
  margin: 0.75rem 0 0;
  font-size: 0.8125rem;
  font-weight: 600;
  color: rgba(255, 255, 255, 0.55);
}

.hero-nutri__stats {
  display: flex;
  flex-wrap: wrap;
  gap: 0.65rem;
  margin: 1.75rem 0 0;
  padding: 0;
  list-style: none;
  width: 100%;
}

.hero-nutri__stat {
  flex: 1 1 calc(33.333% - 0.5rem);
  min-width: 5.5rem;
  padding: 0.75rem 0.65rem;
  text-align: center;
  border-radius: 0.85rem;
  background: rgba(255, 255, 255, 0.07);
  border: 1px solid rgba(255, 255, 255, 0.12);
  backdrop-filter: blur(8px);
}

.hero-nutri__stat strong {
  display: block;
  font-size: 1.05rem;
  font-weight: 800;
  line-height: 1.1;
  color: #fff;
}

.hero-nutri__stat span {
  display: block;
  margin-top: 0.2rem;
  font-size: 0.625rem;
  font-weight: 600;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.65);
  line-height: 1.3;
}

.hero-nutri__visual {
  display: flex;
  justify-content: center;
  width: 100%;
}

.hero-nutri__stage {
  position: relative;
  width: min(100%, 22rem);
  aspect-ratio: 4 / 5;
  margin-inline: auto;
}

.hero-nutri__glow {
  position: absolute;
  inset: 10% 5% 5%;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(130, 177, 85, 0.35) 0%, rgba(0, 66, 90, 0.2) 55%, transparent 72%);
  filter: blur(8px);
}

.hero-nutri__product {
  position: relative;
  z-index: 2;
  width: 72%;
  margin: 0 auto;
  display: block;
  object-fit: contain;
  filter: drop-shadow(0 24px 48px rgba(0, 0, 0, 0.45));
}

.hero-nutri__float {
  position: absolute;
  z-index: 3;
  display: flex;
  flex-direction: column;
  gap: 0.1rem;
  padding: 0.65rem 0.85rem;
  border-radius: 0.85rem;
  background: rgba(255, 255, 255, 0.96);
  border: 1px solid rgba(255, 255, 255, 0.8);
  box-shadow: 0 12px 28px rgba(0, 0, 0, 0.22);
  color: var(--color-primary-dark);
  max-width: 10rem;
}

.hero-nutri__float-icon {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 1.75rem;
  height: 1.75rem;
  margin-bottom: 0.15rem;
  border-radius: 0.45rem;
  background: rgba(130, 177, 85, 0.18);
  color: var(--brand-green-dark);
}

.hero-nutri__float-icon svg {
  width: 0.95rem;
  height: 0.95rem;
}

.hero-nutri__float-label {
  display: block;
  font-size: 0.625rem;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--brand-teal);
  line-height: 1.2;
}

.hero-nutri__float-text {
  display: block;
  font-size: 0.75rem;
  font-weight: 700;
  line-height: 1.3;
  color: var(--color-primary-dark);
}

.hero-nutri__float--top {
  top: 4%;
  left: -2%;
}

.hero-nutri__float--mid {
  top: 40%;
  right: -6%;
}

.hero-nutri__float--bottom {
  bottom: 6%;
  left: 2%;
}

@media (min-width: 900px) {
  .hero-nutri__stage {
    width: min(100%, 26rem);
  }

  .hero-nutri__float--top {
    left: 0;
  }

  .hero-nutri__float--mid {
    right: -2%;
  }
}

@media (max-width: 899px) {
  .hero-nutri__stage {
    width: min(85%, 18rem);
    aspect-ratio: 1 / 1;
  }

  .hero-nutri__product {
    width: 68%;
  }

  .hero-nutri__float {
    max-width: 8.75rem;
    padding: 0.5rem 0.7rem;
  }

  .hero-nutri__float-icon {
    width: 1.5rem;
    height: 1.5rem;
  }

  .hero-nutri__float--top {
    top: 0;
    left: 0;
  }

  .hero-nutri__float--mid {
    top: auto;
    bottom: 16%;
    right: 0;
  }

  .hero-nutri__float--bottom {
    bottom: 0;
    left: 0;
  }
}

@media (prefers-reduced-motion: reduce) {
  .hero-nutri__badge-pulse {
    animation: none;
  }
}

.lp-audience--nutri .hero-audience__title em {
  font-style: normal;
  color: #fff3d6;
  text-shadow: 0 1px 2px rgba(0, 36, 52, 0.45);
}

.lp-audience--ugc .hero-audience {
  background: linear-gradient(135deg, #003244 0%, var(--brand-teal) 40%, var(--brand-orange-dark) 100%);
  color: #fff;
}

.lp-audience--ugc .hero-audience.hero-ugc {
  position: relative;
  padding: clamp(2rem, 5vw, 3.5rem) 0 clamp(3rem, 7vw, 4.5rem);
  background: #020f18;
  isolation: isolate;
}

.hero-ugc__bg {
  position: absolute;
  inset: 0;
  overflow: hidden;
  pointer-events: none;
  z-index: 0;
}

.hero-ugc__orb {
  position: absolute;
  border-radius: 50%;
  filter: blur(70px);
  opacity: 0.55;
}

.hero-ugc__orb--teal {
  width: min(70vw, 28rem);
  height: min(70vw, 28rem);
  top: -12%;
  left: -8%;
  background: rgba(0, 100, 130, 0.75);
}

.hero-ugc__orb--orange {
  width: min(55vw, 22rem);
  height: min(55vw, 22rem);
  bottom: 5%;
  right: -5%;
  background: rgba(249, 157, 28, 0.45);
}

.hero-ugc__orb--green {
  width: min(40vw, 16rem);
  height: min(40vw, 16rem);
  top: 35%;
  right: 28%;
  background: rgba(130, 177, 85, 0.35);
}

.hero-ugc__inner {
  position: relative;
  z-index: 1;
  display: grid;
  gap: 2.5rem;
  align-items: center;
}

@media (min-width: 900px) {
  .hero-ugc__inner {
    grid-template-columns: 1.05fr 0.95fr;
    gap: clamp(2rem, 4vw, 3.5rem);
  }
}

.hero-ugc__copy {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  max-width: 36rem;
}

.hero-ugc__badge {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  margin: 0 0 1.1rem;
  padding: 0.45rem 0.9rem 0.45rem 0.65rem;
  font-size: 0.6875rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: #fff;
  border-radius: var(--radius-full);
  background: rgba(255, 255, 255, 0.08);
  border: 1px solid rgba(255, 255, 255, 0.16);
  backdrop-filter: blur(10px);
}

.hero-ugc__badge-pulse {
  width: 0.5rem;
  height: 0.5rem;
  border-radius: 50%;
  background: var(--brand-green);
  box-shadow: 0 0 0 0 rgba(130, 177, 85, 0.65);
  animation: hero-ugc-pulse 2s ease-out infinite;
}

@keyframes hero-ugc-pulse {
  0% {
    box-shadow: 0 0 0 0 rgba(130, 177, 85, 0.55);
  }
  70% {
    box-shadow: 0 0 0 8px rgba(130, 177, 85, 0);
  }
  100% {
    box-shadow: 0 0 0 0 rgba(130, 177, 85, 0);
  }
}

.hero-ugc__title {
  margin: 0 0 1rem;
  font-size: clamp(2.25rem, 6.5vw, 3.5rem);
  font-weight: 800;
  line-height: 1.05;
  letter-spacing: -0.03em;
  color: #fff;
}

.hero-ugc__title-accent {
  display: inline-block;
  background: linear-gradient(120deg, #fff3d6 0%, #ffb84d 45%, #82b155 100%);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}

.hero-ugc__lead {
  margin: 0;
  font-size: clamp(1rem, 2.2vw, 1.125rem);
  line-height: 1.65;
  color: rgba(255, 255, 255, 0.9);
}

.hero-ugc__actions {
  margin-top: 1.5rem;
  width: 100%;
}

.hero-ugc__cta {
  width: 100%;
  justify-content: center;
  box-shadow: 0 12px 32px rgba(37, 211, 102, 0.35);
}

@media (min-width: 480px) {
  .hero-ugc__cta {
    width: auto;
  }
}

.hero-ugc__cta-hint {
  margin: 0.75rem 0 0;
  font-size: 0.8125rem;
  font-weight: 600;
  color: rgba(255, 255, 255, 0.65);
}

.hero-ugc__stats {
  display: flex;
  flex-wrap: wrap;
  gap: 0.65rem;
  margin: 1.75rem 0 0;
  padding: 0;
  list-style: none;
  width: 100%;
}

.hero-ugc__stat {
  flex: 1 1 calc(33.333% - 0.5rem);
  min-width: 5.5rem;
  padding: 0.75rem 0.65rem;
  text-align: center;
  border-radius: 0.85rem;
  background: rgba(255, 255, 255, 0.07);
  border: 1px solid rgba(255, 255, 255, 0.12);
  backdrop-filter: blur(8px);
}

.hero-ugc__stat strong {
  display: block;
  font-size: 1.125rem;
  font-weight: 800;
  line-height: 1.1;
  color: #fff;
}

.hero-ugc__stat span {
  display: block;
  margin-top: 0.2rem;
  font-size: 0.625rem;
  font-weight: 600;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.72);
  line-height: 1.3;
}

.hero-ugc__visual {
  display: flex;
  justify-content: center;
  width: 100%;
}

.hero-ugc__stage {
  position: relative;
  width: min(100%, 22rem);
  aspect-ratio: 4 / 5;
  margin-inline: auto;
}

.hero-ugc__glow {
  position: absolute;
  inset: 12% 8% 8%;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(249, 157, 28, 0.35) 0%, rgba(0, 66, 90, 0.15) 55%, transparent 72%);
  filter: blur(8px);
}

.hero-ugc__product {
  position: relative;
  z-index: 2;
  width: 72%;
  margin: 0 auto;
  object-fit: contain;
  filter: drop-shadow(0 24px 48px rgba(0, 0, 0, 0.45));
}

.hero-ugc__float {
  position: absolute;
  z-index: 3;
  padding: 0.65rem 0.85rem;
  border-radius: 0.85rem;
  background: rgba(255, 255, 255, 0.96);
  border: 1px solid rgba(255, 255, 255, 0.8);
  box-shadow: 0 12px 28px rgba(0, 0, 0, 0.22);
  color: var(--color-primary-dark);
  max-width: 9.5rem;
}

.hero-ugc__float-label {
  display: block;
  font-size: 0.625rem;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--brand-orange-dark);
  line-height: 1.2;
}

.hero-ugc__float-text {
  display: block;
  margin-top: 0.15rem;
  font-size: 0.75rem;
  font-weight: 700;
  line-height: 1.3;
  color: var(--color-primary-dark);
}

.hero-ugc__float--top {
  top: 6%;
  left: -2%;
}

.hero-ugc__float--mid {
  top: 42%;
  right: -4%;
}

.hero-ugc__float--bottom {
  bottom: 8%;
  left: 4%;
}

@media (min-width: 900px) {
  .hero-ugc__stage {
    width: min(100%, 26rem);
  }

  .hero-ugc__float--top {
    left: 0;
  }

  .hero-ugc__float--mid {
    right: -2%;
  }
}

@media (max-width: 899px) {
  .hero-ugc__stage {
    width: min(85%, 18rem);
    aspect-ratio: 1 / 1;
  }

  .hero-ugc__product {
    width: 68%;
  }

  .hero-ugc__float {
    max-width: 8.5rem;
    padding: 0.5rem 0.7rem;
  }

  .hero-ugc__float--top {
    top: 2%;
    left: 0;
  }

  .hero-ugc__float--mid {
    top: auto;
    bottom: 18%;
    right: 0;
  }

  .hero-ugc__float--bottom {
    bottom: 2%;
    left: 0;
  }
}

@media (prefers-reduced-motion: reduce) {
  .hero-ugc__badge-pulse {
    animation: none;
  }
}

.lp-audience--ugc .hero-audience__title em {
  font-style: normal;
  color: #fff3d6;
  text-shadow: 0 1px 2px rgba(0, 36, 52, 0.4);
}

/* Mockup vertical UGC */
.phone-mockup {
  position: relative;
  max-width: 280px;
  margin: 0 auto;
}

.phone-mockup__frame {
  border-radius: 2rem;
  padding: 0.65rem;
  background: #111;
  box-shadow: 0 24px 60px rgba(0, 0, 0, 0.35), inset 0 0 0 2px rgba(255, 255, 255, 0.08);
}

.phone-mockup__screen {
  border-radius: 1.5rem;
  overflow: hidden;
  aspect-ratio: 9 / 16;
  background: #1a1a1a;
}

.phone-mockup__screen .media-placeholder {
  min-height: 100%;
  height: 100%;
  border: none;
  border-radius: 0;
  background: #1f2d3a;
  color: #fff;
}

.phone-mockup__screen .media-placeholder__hint {
  color: rgba(255, 255, 255, 0.88);
}

.phone-mockup__notch {
  position: absolute;
  top: 1rem;
  left: 50%;
  transform: translateX(-50%);
  width: 5rem;
  height: 0.35rem;
  border-radius: var(--radius-full);
  background: rgba(255, 255, 255, 0.15);
  z-index: 2;
}

/* Nutri hero visual — card clínico */
.clinical-visual {
  position: relative;
  padding: 1.5rem;
  border-radius: var(--audience-radius);
  background: rgba(255, 255, 255, 0.1);
  border: 1px solid rgba(255, 255, 255, 0.2);
  backdrop-filter: blur(8px);
}

.clinical-visual__label {
  display: block;
  margin-bottom: 1rem;
  font-size: 0.6875rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: #fff;
}

.lp-audience .clinical-visual .media-placeholder {
  background: #fff;
  border-color: rgba(0, 66, 90, 0.16);
  color: var(--color-primary-dark);
}

.lp-audience .clinical-visual .media-placeholder__hint {
  color: var(--color-text-muted);
}

/* ── Pillars / composição ── */
.pillar-grid {
  display: grid;
  gap: 1rem;
}

@media (min-width: 640px) {
  .pillar-grid {
    grid-template-columns: repeat(2, 1fr);
  }
}

@media (min-width: 960px) {
  .pillar-grid--4 {
    grid-template-columns: repeat(4, 1fr);
  }
}

.pillar-card {
  padding: 1.35rem 1.25rem;
  border-radius: var(--audience-radius);
  background: var(--color-surface);
  border: 1px solid rgba(0, 66, 90, 0.08);
  box-shadow: var(--shadow-sm);
}

.pillar-card__icon {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 2.5rem;
  height: 2.5rem;
  margin-bottom: 0.85rem;
  border-radius: 0.75rem;
  background: var(--color-bg-alt);
  color: var(--brand-teal);
}

.pillar-card__icon svg {
  width: 1.25rem;
  height: 1.25rem;
}

.pillar-card h3 {
  margin: 0 0 0.4rem;
  font-size: 1rem;
  font-weight: 700;
  color: var(--color-primary-dark);
}

.pillar-card p {
  margin: 0;
  font-size: 0.875rem;
  line-height: 1.5;
  color: var(--color-text-muted);
}

/* ── Momentos de indicação (nutri) ── */
.moment-track {
  display: grid;
  gap: 1rem;
}

.moment-card {
  position: relative;
  padding: 1.25rem 1rem 1.25rem 1.25rem;
  border-radius: var(--audience-radius);
  background: #fff;
  border: 1px solid rgba(255, 255, 255, 0.5);
  box-shadow: var(--shadow-sm);
  color: var(--color-primary-dark);
}

.moment-card__when {
  display: block;
  margin-bottom: 0.5rem;
  font-size: 0.6875rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--brand-teal);
}

.moment-card h3 {
  margin: 0 0 0.35rem;
  font-size: 1rem;
  font-weight: 700;
  color: var(--color-primary-dark);
}

.moment-card p {
  margin: 0;
  font-size: 0.8125rem;
  line-height: 1.45;
  color: var(--color-text-muted);
}

/* ── Split editorial ── */
.editorial-split {
  display: grid;
  gap: 2.5rem;
  align-items: center;
}

@media (min-width: 900px) {
  .editorial-split {
    grid-template-columns: 1fr 1fr;
  }

  .editorial-split--reverse .editorial-split__content {
    order: 2;
  }

  .editorial-split--reverse .editorial-split__visual {
    order: 1;
  }
}

.editorial-split__tag {
  display: inline-block;
  margin-bottom: 0.75rem;
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--brand-orange-dark);
}

.editorial-split__title {
  margin: 0 0 1rem;
  font-size: clamp(1.5rem, 3vw, 2rem);
  font-weight: 800;
  line-height: 1.2;
  color: var(--color-primary-dark);
}

.editorial-split__lead {
  margin: 0 0 1.25rem;
  color: var(--color-text-muted);
  line-height: 1.65;
}

.check-list {
  margin: 0;
  padding: 0;
  list-style: none;
}

.check-list li {
  position: relative;
  padding-left: 1.75rem;
  margin-bottom: 0.65rem;
  font-size: 0.9375rem;
  line-height: 1.5;
  color: var(--color-text);
}

.check-list li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.15rem;
  width: 1.25rem;
  height: 1.25rem;
  background: var(--brand-green);
  border-radius: 50%;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none'%3E%3Cpath d='M6 12.5 9.5 16 18 8' stroke='white' stroke-width='2.2' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E");
  background-repeat: no-repeat;
  background-position: center;
  background-size: 0.75rem;
}

/* ── Benefícios parceiro ── */
.benefit-grid {
  display: grid;
  gap: 1rem;
}

@media (min-width: 768px) {
  .benefit-grid {
    grid-template-columns: repeat(2, 1fr);
  }
}

.benefit-card {
  display: flex;
  gap: 1rem;
  padding: 1.35rem;
  border-radius: var(--audience-radius);
  background: var(--color-surface);
  border: 1px solid rgba(0, 66, 90, 0.08);
  box-shadow: var(--shadow-sm);
}

.benefit-card__num {
  flex-shrink: 0;
  width: 2.25rem;
  height: 2.25rem;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 0.875rem;
  font-weight: 800;
  color: var(--brand-teal);
  background: var(--color-bg-alt);
  border-radius: 0.65rem;
}

.benefit-card h3 {
  margin: 0 0 0.35rem;
  font-size: 1rem;
  font-weight: 700;
  color: var(--color-primary-dark);
}

.benefit-card p {
  margin: 0;
  font-size: 0.875rem;
  line-height: 1.5;
  color: var(--color-text-muted);
}

/* ── Timeline consultório ── */
.flow-timeline {
  display: grid;
  gap: 0;
  max-width: 40rem;
  margin: 0 auto;
}

.flow-timeline__item {
  display: grid;
  grid-template-columns: 3rem 1fr;
  gap: 1rem;
  padding-bottom: 1.75rem;
  position: relative;
}

.flow-timeline__item:not(:last-child)::before {
  content: "";
  position: absolute;
  left: 1.4rem;
  top: 2.5rem;
  bottom: 0;
  width: 2px;
  background: linear-gradient(180deg, var(--brand-green), rgba(130, 177, 85, 0.2));
}

.flow-timeline__dot {
  width: 2.75rem;
  height: 2.75rem;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 0.8125rem;
  font-weight: 800;
  color: #fff;
  background: var(--brand-teal);
  border-radius: 50%;
  box-shadow: 0 4px 12px rgba(0, 66, 90, 0.25);
}

.flow-timeline__item h3 {
  margin: 0.35rem 0 0.35rem;
  font-size: 1.0625rem;
  font-weight: 700;
  color: var(--color-primary-dark);
}

.flow-timeline__item p {
  margin: 0;
  font-size: 0.9rem;
  color: var(--color-text-muted);
  line-height: 1.55;
}

/* ── Perfis de paciente ── */
.profile-grid {
  display: grid;
  gap: 1rem;
}

@media (min-width: 768px) {
  .profile-grid {
    grid-template-columns: repeat(3, 1fr);
  }
}

.profile-card {
  padding: 1.5rem;
  border-radius: var(--audience-radius);
  background: #fff;
  border: 1px solid rgba(255, 255, 255, 0.45);
  box-shadow: var(--shadow-sm);
  color: var(--color-primary-dark);
}

.profile-card__avatar {
  width: 3rem;
  height: 3rem;
  margin-bottom: 1rem;
  border-radius: 50%;
  background: var(--color-bg-alt);
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--brand-teal);
}

.profile-card__avatar svg {
  width: 1.35rem;
  height: 1.35rem;
}

.lp-audience .lead-modal__success-icon {
  font-size: 0;
  line-height: 0;
}

.lp-audience .lead-modal__success-icon svg {
  width: 1.35rem;
  height: 1.35rem;
  stroke: var(--brand-green-dark, #3d5c28);
  stroke-width: 2.5;
}

.media-placeholder__icon {
  font-size: 0;
  line-height: 0;
}

.profile-card h3 {
  margin: 0 0 0.5rem;
  font-size: 1.05rem;
  font-weight: 700;
  color: var(--color-primary-dark);
}

.profile-card p {
  margin: 0 0 0.75rem;
  font-size: 0.875rem;
  line-height: 1.5;
  color: var(--color-text-muted);
}

.profile-card__tag {
  display: inline-block;
  padding: 0.25rem 0.6rem;
  font-size: 0.6875rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.05em;
  border-radius: var(--radius-full);
  background: var(--color-bg-alt);
  color: var(--brand-green-dark);
}

/* ── Quote clínico ── */
.quote-grid {
  display: grid;
  gap: 1.25rem;
}

@media (min-width: 768px) {
  .quote-grid {
    grid-template-columns: repeat(3, 1fr);
  }
}

.quote-card {
  padding: 1.5rem;
  border-radius: var(--audience-radius);
  background: var(--color-surface);
  border-left: 4px solid var(--brand-green);
  box-shadow: var(--shadow-sm);
}

.quote-card__placeholder {
  display: block;
  margin-bottom: 0.75rem;
  font-size: 0.6875rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--brand-orange-dark);
}

.quote-card blockquote {
  margin: 0 0 1rem;
  font-size: 0.9375rem;
  font-style: italic;
  line-height: 1.55;
  color: var(--color-text);
}

.quote-card cite {
  font-size: 0.8125rem;
  font-style: normal;
  font-weight: 600;
  color: var(--color-text-muted);
}

/* ── UGC: hooks ── */
.hook-grid {
  display: grid;
  gap: 1rem;
}

@media (min-width: 640px) {
  .hook-grid {
    grid-template-columns: repeat(2, 1fr);
  }
}

@media (min-width: 960px) {
  .hook-grid {
    grid-template-columns: repeat(3, 1fr);
  }

  .hook-grid.hook-grid--4 {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}

.hook-card {
  padding: 1.35rem;
  border-radius: var(--audience-radius);
  background: var(--color-surface);
  border: 1px solid rgba(0, 66, 90, 0.08);
  transition: transform 0.15s ease, box-shadow 0.15s ease;
}

.hook-card:hover {
  transform: translateY(-2px);
  box-shadow: var(--shadow-md);
}

.hook-card__icon {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 2.5rem;
  height: 2.5rem;
  margin-bottom: 0.65rem;
  border-radius: 0.65rem;
  background: var(--color-bg-alt);
  color: var(--brand-teal);
}

.hook-card__icon svg {
  width: 1.25rem;
  height: 1.25rem;
}

.hook-card h3 {
  margin: 0 0 0.35rem;
  font-size: 1rem;
  font-weight: 700;
  color: var(--color-primary-dark);
}

.hook-card p {
  margin: 0;
  font-size: 0.875rem;
  color: var(--color-text-muted);
  line-height: 1.5;
}

/* ── Ideias de conteúdo ── */
.idea-grid {
  display: grid;
  gap: 1rem;
}

@media (min-width: 768px) {
  .idea-grid {
    grid-template-columns: repeat(2, 1fr);
  }
}

.idea-card {
  display: grid;
  grid-template-columns: 5.5rem 1fr;
  gap: 1rem;
  padding: 1rem;
  border-radius: var(--audience-radius);
  background: #1a2330;
  color: #fff;
  border: 1px solid rgba(255, 255, 255, 0.12);
}

.idea-card__thumb {
  border-radius: 0.75rem;
  overflow: hidden;
  aspect-ratio: 9 / 16;
  background: linear-gradient(160deg, var(--brand-teal), var(--brand-orange));
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 0.625rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.05em;
  text-align: center;
  padding: 0.5rem;
  color: #fff;
  text-shadow: 0 1px 2px rgba(0, 0, 0, 0.35);
}

.idea-card h3 {
  margin: 0 0 0.35rem;
  font-size: 0.9375rem;
  font-weight: 700;
  color: #fff;
}

.idea-card p {
  margin: 0 0 0.5rem;
  font-size: 0.8125rem;
  line-height: 1.45;
  color: rgba(255, 255, 255, 0.88);
}

.idea-card__format {
  font-size: 0.6875rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  color: #ffd08a;
}

/* ── Pipeline UGC ── */
.pipeline-ugc {
  display: grid;
  gap: 1rem;
}

.pipeline-ugc__step {
  text-align: center;
  padding: 1.25rem 0.75rem;
  border-radius: var(--audience-radius);
  background: #fff;
  border: 1px solid rgba(255, 255, 255, 0.55);
  box-shadow: var(--shadow-sm);
  color: var(--color-primary-dark);
}

.pipeline-ugc__icon {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 2.5rem;
  height: 2.5rem;
  margin: 0 auto 0.75rem;
  border-radius: 50%;
  background: var(--brand-orange);
  color: #fff;
}

.pipeline-ugc__icon svg {
  width: 1.15rem;
  height: 1.15rem;
}

.pipeline-ugc__step h3 {
  margin: 0 0 0.35rem;
  font-size: 0.875rem;
  font-weight: 700;
  color: var(--color-primary-dark);
}

.pipeline-ugc__step p {
  margin: 0;
  font-size: 0.75rem;
  line-height: 1.4;
  color: var(--color-text-muted);
}

/* ── Showcase vertical (pílulas de vídeo) ── */
.showcase-ugc {
  display: grid;
  gap: 1rem;
  margin: 0 auto;
}

.showcase-ugc__pill {
  position: relative;
  border-radius: 1rem;
  overflow: hidden;
  aspect-ratio: 9 / 16;
  background: #001a26;
  border: 1px solid rgba(255, 255, 255, 0.22);
  box-shadow: 0 16px 40px rgba(0, 0, 0, 0.28);
}

.showcase-ugc__video {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center;
  background: #001a26;
}

.showcase-ugc__pill::after {
  content: "";
  position: absolute;
  inset: 0;
  pointer-events: none;
  box-shadow: inset 0 0 0 1px rgba(255, 255, 255, 0.08);
  border-radius: inherit;
}

/* legado placeholder (se ainda existir em cache) */
.showcase-ugc__item {
  border-radius: 1rem;
  overflow: hidden;
  aspect-ratio: 9 / 16;
  background: rgba(0, 36, 52, 0.72);
  border: 2px dashed rgba(255, 255, 255, 0.45);
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  padding: 1rem;
  text-align: center;
  color: #fff;
  font-size: 0.6875rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.05em;
  text-shadow: 0 1px 2px rgba(0, 0, 0, 0.35);
}

.showcase-ugc__item small {
  color: rgba(255, 255, 255, 0.9);
}

/* ── Stats bar ── */
.stats-bar {
  display: grid;
  gap: 1rem;
  text-align: center;
}

.stats-bar__item strong {
  display: block;
  font-size: clamp(1.5rem, 4vw, 2rem);
  font-weight: 800;
  color: var(--brand-orange-dark);
  line-height: 1.1;
}

.stats-bar__item span {
  font-size: 0.8125rem;
  color: var(--color-text-muted);
  line-height: 1.35;
}

/* ── CTA audiência ── */
.cta-audience {
  padding: clamp(3rem, 8vw, 4.5rem) 0;
  text-align: center;
}

.cta-audience__inner {
  max-width: 36rem;
  margin: 0 auto;
}

.cta-audience h2 {
  margin: 0 0 1rem;
  font-size: clamp(1.65rem, 4vw, 2.25rem);
  font-weight: 800;
  line-height: 1.15;
}

.cta-audience p {
  margin: 0 0 1.5rem;
  font-size: 1.0625rem;
  line-height: 1.6;
  color: rgba(255, 255, 255, 0.96);
}

.lp-audience--nutri .cta-audience {
  background: linear-gradient(160deg, var(--brand-teal) 0%, #003244 100%);
  color: #fff;
}

.lp-audience--ugc .cta-audience {
  background: linear-gradient(135deg, var(--brand-orange-dark) 0%, var(--brand-teal) 100%);
  color: #fff;
}

/* Section header audiência */
.audience-header {
  text-align: center;
  max-width: 40rem;
  margin: 0 auto 2.5rem;
}

.audience-header__label {
  display: inline-block;
  margin-bottom: 0.65rem;
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--brand-green-dark);
}

.audience-header--light .audience-header__label {
  color: rgba(255, 255, 255, 0.95);
}

.audience-header h2 {
  margin: 0 0 0.75rem;
  font-size: clamp(1.5rem, 3.5vw, 2.1rem);
  font-weight: 800;
  line-height: 1.2;
  color: var(--color-primary-dark);
}

.audience-header--light h2,
.audience-header--light p {
  color: #fff;
}

.audience-header p {
  margin: 0;
  font-size: 1rem;
  color: var(--color-text-muted);
  line-height: 1.6;
}

.audience-header--light p {
  color: rgba(255, 255, 255, 0.95);
}

/* Header CTA label por audiência */
.lp-audience--nutri .header-cta::after {
  content: none;
}

.lp-audience .header-cta {
  font-size: 0.875rem;
  padding: 0.55rem 1rem;
}

@media (min-width: 768px) {
  .lp-audience .header-cta {
    display: inline-flex;
  }
}

.section--tight-top {
  padding-top: 0;
}

.lp-audience--ugc .section-brand-orange .pipeline-ugc__step {
  background: #fff;
  border-color: rgba(255, 255, 255, 0.55);
}

/* ── Layout e posicionamento ── */
.lp-audience main {
  overflow-x: clip;
}

.lp-audience .section {
  padding-block: clamp(2.75rem, 6vw, var(--section-pad));
}

.lp-audience .section--tight-top {
  padding-top: clamp(1.25rem, 3vw, 2rem);
}

.lp-audience #beneficios.section--tight-top,
.lp-audience #marca.section--tight-top {
  padding-bottom: clamp(1.25rem, 3vw, 2rem);
}

/* Hero */
.hero-audience__content {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  width: 100%;
}

.hero-audience__content .btn-lg {
  align-self: stretch;
  justify-content: center;
  margin-top: 0.25rem;
}

@media (min-width: 480px) {
  .hero-audience__content .btn-lg {
    align-self: flex-start;
    width: auto;
  }
}

.hero-audience__visual {
  display: flex;
  justify-content: center;
  align-items: center;
  width: 100%;
}

@media (min-width: 900px) {
  .hero-audience__grid {
    align-items: center;
  }

  .hero-audience__visual {
    justify-content: flex-end;
  }

  .lp-audience--nutri .hero-audience__visual {
    justify-content: center;
  }
}

.clinical-visual {
  width: 100%;
  max-width: 26rem;
  margin-inline: auto;
}

/* Chips em largura total da coluna */
.hero-audience__chips {
  width: 100%;
  max-width: none;
}

@media (min-width: 900px) {
  .hero-audience__chips {
    max-width: 28rem;
  }
}

/* Grids responsivos */
.hook-grid--4 {
  grid-template-columns: 1fr;
}

@media (min-width: 640px) {
  .hook-grid--4 {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}

@media (min-width: 960px) {
  .hook-grid:not(.hook-grid--4) {
    grid-template-columns: repeat(3, minmax(0, 1fr));
  }
}

.moment-track {
  grid-template-columns: 1fr;
}

@media (min-width: 600px) {
  .moment-track {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}

@media (min-width: 1024px) {
  .moment-track {
    grid-template-columns: repeat(4, minmax(0, 1fr));
  }
}

.pipeline-ugc {
  grid-template-columns: 1fr;
  max-width: 22rem;
  margin-inline: auto;
}

@media (min-width: 540px) {
  .pipeline-ugc {
    max-width: none;
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}

@media (min-width: 900px) {
  .pipeline-ugc {
    grid-template-columns: repeat(3, minmax(0, 1fr));
  }
}

@media (min-width: 1120px) {
  .pipeline-ugc {
    grid-template-columns: repeat(5, minmax(0, 1fr));
  }
}

.stats-bar {
  grid-template-columns: 1fr;
  gap: 0.75rem;
  max-width: 36rem;
  margin-inline: auto;
}

.stats-bar__item {
  padding: 1rem 1.1rem;
  border-radius: var(--audience-radius);
  background: var(--color-surface);
  border: 1px solid rgba(0, 66, 90, 0.08);
  box-shadow: var(--shadow-sm);
}

@media (min-width: 640px) {
  .stats-bar {
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 1rem;
    max-width: none;
  }

  .stats-bar__item {
    padding: 0;
    border: none;
    background: transparent;
    box-shadow: none;
  }
}

.showcase-ugc {
  grid-template-columns: 1fr;
  max-width: 12rem;
}

@media (min-width: 480px) {
  .showcase-ugc {
    grid-template-columns: repeat(3, minmax(0, 1fr));
    max-width: 40rem;
  }
}

.editorial-split__visual .media-placeholder {
  max-width: 28rem;
  margin-inline: auto;
}

.flow-timeline {
  width: 100%;
}

.audience-header {
  margin-bottom: clamp(1.75rem, 4vw, 2.5rem);
}

.cta-audience__inner .btn {
  display: inline-flex;
  margin-inline: auto;
}

.cta-audience h2,
.cta-audience p {
  margin-inline: auto;
  max-width: 34rem;
}

/* Footer e espaço do WhatsApp flutuante */
.lp-audience .site-footer {
  padding-bottom: calc(6rem + env(safe-area-inset-bottom, 0px));
}

@media (min-width: 768px) {
  .lp-audience .site-footer {
    padding-bottom: 2.5rem;
  }

  .lp-audience .footer-grid {
    grid-template-columns: 1.2fr 1fr 1fr;
    align-items: start;
    text-align: left;
    gap: 1.5rem 2rem;
  }

  .lp-audience .footer-logo img {
    margin-inline: 0;
  }

  .lp-audience .footer-links {
    justify-content: flex-start;
  }

  .lp-audience .footer-copy {
    grid-column: 1 / -1;
    text-align: center;
    margin-top: 0.5rem;
  }
}